Amazon website redesign highlights its own brand

If you visit the Amazon site now, you may find that it becomes a little different. By the way, you are not the first people find this discovery. After the test last month, the Internet giant has now launched a new revision of the site, although it is now only launched a new website on the .com domain name. New website the most obvious is immediate change to the number of "Carousel Gallery", which occupies the entire width of the screen; on top of it is a gray and black background.

http://www.amazon.com/

Watch again carefully- you will find the drop-down box "Departments" button in the default state is not expanded. You need to hover over the button above to browse Amazon's numerous product categories. In addition, you will find that it has also changed the menu item. New "Fire & Kindle" drop-down box has prominently in next to "the Departments" (all commodity classification) option. Amazon seems to have begun to highlight its own-brand products and related content. In the past, "Fire & Kindle" is buried in the "Your Account" section.

Amazon home page as a whole seems to have some improvement, more orderly and clean. Amazon Fire Phone handset suffered a major failure, resulting in the company write-down’s $ 170 million, the phone is one of the culprits leading to Amazon's third-quarter operating loss. The e-commerce giant seems to have been ready to learn, and increase efforts to promote its own brand products, so that more consumers see them.

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