Amazon wants to gain greater competitive required to ensure price and logistics advantage

According to the United States, "PC World" reported that Amazon said it plans to establish a free trade zone in Shanghai's new business, this initiative will enable the company to sell more foreign goods in China. However, analysts pointed out that Amazon is only to ensure that the product affordable, ensure logistics fast, in order to share a larger share in China's online shopping market.

Headquartered in Seattle online retailer Amazon said the same day that the FTA has been with Shanghai authorities signed an agreement, will be open to Chinese consumers the company's global platform, it can be purchased usually only offer to send in other countries foreign bags and books cargo services.

Although Amazon is the top electricity providers in the United States, but accounted for a smaller market share in China. According to research firm Analysys International data, the first quarter of 2014, Amazon accounted for only 2.9 percent B2C online retail market share in China, while over the same period Taobao's market share up to 48.4%.

From Forrester Research analyst Vanessa Zeng said China's e-commerce market has become saturated, but Amazon has not been a significant advantage.

"Amazon's service did not issue, but nothing new, can not attract more consumers." Zeng analyzed, therefore, Amazon need to reduce the price of imported goods, to ensure that the logistics quickly, otherwise it is difficult to gain a foothold in the Chinese market.

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